Future Museum IV - Open Day

Museums and Wellbeing: From Visitor Experience to Sustainable Revenue

18 November 2026 · BRUSK, Musea Brugge, Bruges · Free, limited places

Why this day?

Museums have long known that a visit does people good. But how can we support them in generating a sustainable revenue to help their operational life?

The Future Museum Open Day brings international museum leaders, researchers and private-sector partners to BRUSK for one day to make that case with evidence, not slogans.

Practical info

Date

Time

Venue

Price

c

A preview of the day

  • Opening keynote — John Falk What a museum visit is worth, and museums as elders for society

  • The Museum Effect Social prescribing and museums, with a live hospital case study

  • International business models How museums turn belonging, education and membership into revenue [confirmed cases]

  • New findings The Future Museum Museum Shop Benchmarking study

  • Closing round table If wellbeing is the product, who pays?